Our first Free Toast Tuesday
Well, Our first Free Toast Tuesday, on July 28th, 2015, pretty much accomplished most of what it
was supposed to accomplish–namely, entertain the neighbors, who have enthusiastically expressed love of my chalkboard since I instituted it about 3 years ago. It did not bring many buyers in. Now, this may be due to the anti-gluten trend in many of our diets, or it may be due to the fact that almost every sane person who lives in Central Virginia leaves for the humid months of July and August, or it may be due to my son’s supposition that with this particular street-marketing campaign I have proven myself to be “around the bend” and people are now afraid to drop in and check out the gallery. But I don’t see
what’s so “around the bend” about a simple promotion: Buy a Piece (of pottery); Get a Piece (of toast). We had a week long count- down on the chalkboard to build up anticipation–Only 3 Days Until Free Toast Tuesday! Etc.
Now it’s over. We made three pieces of toast during the day, and only one for a customer.
The chalkboard now says, “Perhaps You Would Have Preferred Ice Cream.”